Business Process Analyst

Web­site caplinq CAPLINQ Europe BV


As a busi­ness process ana­lyst, your role will touch every area of our busi­ness from oper­a­tions to sales to mar­ket­ing to logis­tics. Work­ing with the oper­a­tions man­ag­er, the com­mer­cial man­ag­er and the tech­ni­cal mar­ket­ing man­ag­er, you will help sup­port sales, mar­ket­ing and oper­a­tions to sup­port and grow sales inter­na­tion­al­ly. We’re look­ing for some­one who would describe them­selves as orga­nized, method­i­cal, log­i­cal, ana­lyt­i­cal, data-dri­ven and intel­lec­tu­al­ly curi­ous.

So, what will you be doing?
Rough­ly 50% of the role will be process improve­ment relat­ed, where you will be respon­si­ble for iden­ti­fy­ing improve­ment oppor­tu­ni­ties in process flows and devel­op­ing, imple­ment­ing, eval­u­at­ing and doc­u­ment­ing the best process. The oth­er 50% of the role will be ana­lyt­i­cal, where you will trans­late web­site, sales and pric­ing data to com­mer­cial oppor­tu­ni­ties with your data-dri­ven insights.

The posi­tion and respon­si­bil­i­ty will grow along with you. As a small, but grow­ing com­pa­ny, the role will be excit­ing for you if you like work­ing in a small team and hav­ing a lot of free­dom to define your roles and respon­si­bil­i­ties.

Broad­ly speak­ing, we cur­rent­ly have four major areas that have been iden­ti­fied by man­age­ment as pri­or­i­ties for the com­ing fis­cal year.

1. Busi­ness Process Improve­ment
Caplinq has devel­oped in-house, cus­tom-made, web-based busi­ness process solu­tions for CRM, ERP and SCM and there­fore does not rely on any com­mer­cial enter­prise soft­ware such as SAP or Ora­cle. You would help define the log­ic for how these tools should work, test them with users and work with the devel­op­ers to imple­ment them.

Exam­ples of activ­i­ties:
• Work with oper­a­tions and busi­ness man­agers to under­stand and define these process­es
• Devel­op and test log­ic in Excel (or a pro­gram­ming lan­guage)
• Present and com­mu­ni­cate process­es to stake­hold­ers
• Work with devel­op­ers to imple­ment busi­ness process­es

2. Web­site Process Improve­ment
Caplinq’s front-end web­site also has work­flows that need to be opti­mized to increase cus­tomer engage­ment. You would help define the cus­tomer order­ing process, decide and define tools that would increase cus­tomer engage­ment and ensure our site is orga­nized log­i­cal­ly and is easy to use.

Exam­ples of activ­i­ties:
• Com­pare how our web­site com­pares to oth­ers in our tar­get indus­try
• See what oth­er web­sites do well and decide how we could improve our own
• Work with our graph­ic design­ers to devel­op mock­ups and flow charts
• Work with our devel­op­ers to test and imple­ment your improve­ments

3. Prod­uct Sales and Pric­ing Analy­sis
There are many things that affect the pur­chase and sales price of prod­ucts includ­ing: pro­duc­tion costs, logis­tics meth­ods, pro­duc­tion vol­umes and myr­i­ad oth­er fac­tors. You will go through these vari­ables and deter­mine the opti­mal pur­chas­ing vol­umes and fre­quen­cy of mate­ri­als as well as the rec­om­mend­ed sell­ing price and min­i­mum order quan­ti­ties to main­tain prof­itabil­i­ty.

Exam­ples of activ­i­ties:
• Review sales activ­i­ty reports to gain insights on opti­mized sell­ing prices
• Review­ing logis­tics process­es and costs to look for oppor­tu­ni­ties to improve gross mar­gins
• Devel­op and imple­ment tools that sales and admin­is­tra­tion based on cost mod­els

4. Web­site Ana­lyt­ics
Caplinq’s web­site uses Google Ana­lyt­ics, but we rec­og­nize that we are just scratch­ing the sur­face with learn­ing about cus­tomer behav­ior. You would design and imple­ment event-based goals and work with our devel­op­ers to define, mea­sure and event track­ing to see what we could to increase cus­tomer engage­ment.

Exam­ples of activ­i­ties:

• Review Google Ana­lyt­ics data and com­mu­ni­cate insights
• Design or sug­gest use­ful con­ver­sion met­rics that we could use or adopt
• Define and imple­ment event goals to track all kinds of inter­ac­tions on our web­site


What mind­set do you require?
Skills can be learned. Mind­sets, though they can be learned too, are more often a part of who you are. We val­ue the mind­set at least if not more than either expe­ri­ence or hard skills.
1. Curios­i­ty – We want a per­son who is curi­ous, and rarely sat­is­fied with the first answer. If you find some­thing that doesn’t agree with what you already think, then we want some­one who wants to know why.
2. Courage – Boss­es make mis­takes and col­leagues aren’t always fair. That’s life. We’re look­ing for some­one who may be afraid to con­front these issues, but does it any­ways.
3. Data-dri­ven – Our cul­ture encour­ages and rewards deci­sions that are made with data as opposed to senior­i­ty, intu­ition or per­son­al expe­ri­ence.
4. Con­tin­u­ous Improve­ment – Peo­ple and process­es can always get bet­ter. We’re look­ing for some­one who ques­tions every process to see if there’s not room for improve­ment.

What skills do you require?

Before we talk about hard skills, the ide­al can­di­date would be one who:

• Loves dig­ging into chaos and mak­ing sense out of the mad­ness
• Loves wrestling with puz­zles, look­ing at it from many dif­fer­ent per­spec­tives
• Loves to have a place for every­thing and every­thing in its place
• Hates to see excep­tions to rules… and so tweaks the rule to include the excep­tion
• Tries to see how all process­es fit into a greater process
• Believes in the “Check­list Man­i­festo” – hav­ing a clear, writ­ten process defined for every­thing
• Asks ques­tions, then asks more ques­tions, then asks even more ques­tions
• Pays atten­tion to detail. The very last para­graph of this job vacan­cy has very impor­tant infor­ma­tion. Be sure you read it twice before apply­ing.

This said, the ide­al can­di­date would also have the fol­low­ing skills.
Effec­tive Com­mu­ni­ca­tor – This posi­tion demands col­lab­o­ra­tion. You won’t be able to do or get any­thing done alone. You will be an impor­tant voice to our man­agers, ven­dors and devel­op­ers. Strong Eng­lish com­mu­ni­ca­tion skills, both ver­bal and in writ­ing are required (Dutch is not).
Doc­u­men­ta­tion Spe­cial­ist – All the process­es that you devel­op will need to be giv­en to an admin­is­tra­tor who is capa­ble of fol­low­ing clear instruc­tions. You will pro­vide those instruc­tions.
Ana­lyt­i­cal Skills – This includes the abil­i­ty to see pat­terns, trends and anom­alies in data as well as being able to think crit­i­cal­ly and bring some cre­ativ­i­ty to solv­ing prob­lems at hand.
Project Man­age­ment – Being able to man­age all aspects of the project, keep the projects mov­ing and get them com­plet­ed in a time­ly man­ner. It would be good to show suc­cess in design­ing, imple­ment­ing and doc­u­ment­ing new sys­tems and process­es.
Pre­sen­ta­tion Skills - We use Pow­er­Point a lot inter­nal­ly to sto­ry­board our ideas, doc­u­ment our progress and to tell our sto­ries and con­vey our mes­sages.

Skills not required, but that get bonus points (any of them count):
The job we have in mind may not require these skills, but they sure come in handy around here.
1. Excel: I’m not talk­ing about adding data to a spread­sheet, but using many of the for­mu­las includ­ing VLOOKUP, CONCATENATE or any of the thou­sand oth­er ones. The rea­son is because Excel is a good medi­um to under­stand the log­ic need­ed to imple­ment a process.
2. Ana­lyt­ics Soft­ware — This includes Google Ana­lyt­ics or oth­er ana­lyt­ics soft­ware and tools
3. Web design and/or UI/UX Expe­ri­ence — Many of our users will be your col­leagues who use our inter­nal tools to get their work done. Just know­ing some HTML, CSS or hav­ing expe­ri­ence with respon­sive web design helps, espe­cial­ly when you will have to make some mock­ups for our devel­op­ers and graph­ic design­ers.
4. Pro­gram­ming — Any lan­guage real­ly. You will work with our devel­op­ers to devel­op process­es, it would be good if you knew at least the basics of what they were doing. Fur­ther­more, pro­gram­ming is a very log­i­cal task, so it helps with sys­tem­at­ic thought.

There is no need to send your CV unless it looks awe­some and you want to impress us with how it looks. Oth­er­wise, we will use your LinkedIn pro­file (bet­ter make sure it is com­plete!).

Instead, can­di­dates wish­ing to apply are request­ed to send an email to that includes:
1. A link to your LinkedIn pro­file.
2. A one-page, per­son­al cov­er let­ter

Let me repeat that last part in a dif­fer­ent way… We are look­ing for peo­ple who stand out from the crowd with a well-writ­ten, enthu­si­as­tic one-page let­ter telling us why this posi­tion speaks to you and what you could bring to the team.

If all you do is send a CV (we told you not to), and no cov­er let­ter your appli­ca­tion will be dis­card­ed with­out even being read.

About Chris Perabo

Chris is an energetic and enthusiastic engineer and entrepreneur. He is always interested in taking highly technical subjects and distilling these to their essence so that even the layman can understand. He loves to get into the technical details of an issue and then understand how it can be useful for specific customers and applications. Chris is currently the Director of Business Development at CAPLINQ.