Content Marketing Writer & PowerPoint Marketer

  • Full Time
  • Heemskerk
  • This posi­tion has been filled

Web­site caplinq CAPLINQ Europe BV

THE ROLE

Ok, the title may sound a lit­tle wacky, but it’s real­ly quite true. We’re look­ing for that spe­cial some­one that has not one, but two unique skills – amaz­ing con­tent writ­ing abil­i­ty with the art of boil­ing that same infor­ma­tion down into a Pow­er­Point pre­sen­ta­tion.

As a spe­cial­ty chem­i­cals and plas­tics sup­pli­er, the prod­ucts we deal with are real­ly, real­ly cool. The prob­lem is, no one knows this. If you read the name “Epoxy Mold­ing Com­pound”, you think “Bor­ing!”. But what if I told you that these com­pounds are used to make semi­con­duc­tor chips that pow­er your smart­phone, and used to make explo­sion proof cas­ings that have saved thou­sands of lives or can be used to cre­ate LEDs that pro­vide enough light to light up an entire house for the price of a sin­gle bulb.

Every prod­uct and ser­vice CAPLINQ offers has an amaz­ing sto­ry behind it, and we are look­ing for the per­son who wants to dig in and find it and then tell the world about it. We’re look­ing for some­one who can tell the sto­ry two ways: first through a com­pelling and well writ­ten sto­ry and then also trans­late this com­plex text into com­pelling Pow­er­Point slides that our sales peo­ple can bring to their cus­tomers.

So, what will you be doing?
Rough­ly 25% of the role will be in mar­ket research and dis­cov­ery where you will be scour­ing Google look­ing for inspi­ra­tion and under­stand­ing how our prod­ucts and ser­vices fit into the mar­ket place. 75% of your time will be spent cre­at­ing com­pelling con­tent: from com­pelling prod­uct and cat­e­go­ry descrip­tions to blog arti­cles to Selec­tor Guides and Pow­er­Point pre­sen­ta­tions high­light­ing the unique sell­ing point of our prod­ucts or ser­vices.

The posi­tion and respon­si­bil­i­ty will grow along with you. As a small, but grow­ing com­pa­ny, the role will be excit­ing for you if you like work­ing in a small team and hav­ing a lot of free­dom to define your roles and respon­si­bil­i­ties.

Broad­ly speak­ing, we cur­rent­ly have four major areas that have been iden­ti­fied by man­age­ment as pri­or­i­ties for the com­ing fis­cal year.

1. Mar­ket Research & Com­pet­i­tive Bench­mark­ing
How ridicu­lous would it sound to tell the world that we have invent­ed a device that com­bines a phone, inter­net and music play­er into a sin­gle device? Any­one smart­phone own­er would imme­di­ate­ly rec­og­nize that there is noth­ing new and would look for the devices unique advan­tages over what they already have. Sim­i­lar­ly, your research would explore the com­pet­i­tive land­scape to under­stand what unique prop­er­ties our prod­ucts offer com­pared to what already exists in the mar­ket­place.

Exam­ples of activ­i­ties:
• Will­ing­ness to learn the tech­ni­cal spec­i­fi­ca­tions of each prod­uct and ser­vice we offer
• Research and doc­u­ment the mar­ket­place of cus­tomers, sup­pli­ers and com­peti­tors
• Dis­till your find­ings into sum­maries, con­clu­sions and rec­om­men­da­tions
• Doc­u­ment sum­ma­ry reports and Pow­er­Point pre­sen­ta­tions of your find­ings

2. Blog writ­ing, web­page writ­ing, con­tent mar­ket­ing writer
In our indus­try, blog­ging works. We have new prod­ucts, new releas­es and things to tell about our prod­ucts. You will work with our researchers, sci­en­tists and engi­neers to trans­late sto­ries into blogs. As a con­tent mar­ket­ing writer, you know that the key to good SEO is to write valu­able, orig­i­nal, well-writ­ten con­tent while keep­ing the idea of key­words, back-links and best SEO prac­tices in the back of your mind.

Exam­ples of activ­i­ties:
• Iden­ti­fy­ing good blog top­ics cen­tered around the prod­ucts and ser­vices we want to pro­mote
• Research­ing the top­ic to iden­ti­fy the unique angle and core mes­sage you want to deliv­er
• Writ­ing com­pelling sto­ries that incor­po­rate the core mes­sage
• We would love to be able to pub­lish a min­i­mum of two (300–500 word) blog posts per week

3. Writ­ing prod­uct and ser­vice descrip­tions
All of our prod­ucts have a sto­ry to tell. What prob­lems do our prod­ucts and ser­vices solve? What are their unique sell­ing points? How are our prod­ucts used in the mar­ket­place by our cus­tomers? You will work with our sup­pli­ers and their R&D teams to uncov­er the lat­est prod­ucts and ser­vices they are work­ing. This will allow you to deliv­er fresh con­tent online and in prod­uct lit­er­a­ture.

Exam­ples of activ­i­ties:
• Meet with engi­neers and research staff local­ly and via con­fer­ence call
• Attend R&D meet­ings to learn and under­stand what each researcher is work­ing on
• Write the con­tent of the product’s descrip­tion in datasheets, includ­ing tables
• Pro­vide the con­tent for the online prod­uct, cat­e­go­ry and ser­vice descrip­tion

4. Mar­ket­ing Com­mu­ni­ca­tion Mate­r­i­al
We have a lot of dif­fer­ent touch­points, both online and offline, where our cus­tomers come in con­tact with our prod­ucts. We want you to be the per­son who gen­er­ates con­tent for these touch­points. Blogs and online con­tent has been dis­cussed, but we are also look­ing to make mar­ket­ing emails, newslet­ters, Pow­er­Point pre­sen­ta­tions, prod­uct selec­tor guides, brochures, info­graph­ics, and fly­ers. How much of your tal­ent can you bring to these tasks?

Exam­ples of activ­i­ties:
• Meet with man­age­ment to deter­mine the best mar­ket­ing mate­ri­als we should invest time into
• Write email mar­ket­ing copy and newslet­ters to keep cus­tomers aware of “com­ing attrac­tions”
• Work with our graph­ic design­ers to write copy and gen­er­ate con­tent for selec­tor guides, brochures
• Com­pile Pow­er­Point pre­sen­ta­tions with titles, images & cap­tions to give to sales peo­ple

DESIRED SKILLS AND EXPERIENCE

What mind­set do you require?
Skills can be learned. Mind­sets, though they can be learned too, are more often a part of who you are. We val­ue the mind­set at least if not more than either expe­ri­ence or hard skills.
1. Curios­i­ty – We want a per­son who is curi­ous, and rarely sat­is­fied with the first answer. If you find some­thing that doesn’t agree with what you already think, then we want some­one who wants to know why.
2. Courage – Boss­es make mis­takes and col­leagues aren’t always fair. That’s life. We’re look­ing for some­one who may be afraid to con­front these issues, but does it any­ways.
3. Data-dri­ven – Our cul­ture encour­ages and rewards deci­sions that are made with data as opposed to senior­i­ty, intu­ition or per­son­al expe­ri­ence.
4. Con­tin­u­ous Improve­ment – Peo­ple and process­es can always get bet­ter. We’re look­ing for some­one who ques­tions every process to see if there’s not room for improve­ment.

What skills do you require?
Before we talk about hard skills, the ide­al can­di­date would be one who:
• Asks ques­tions, then asks more ques­tions, then asks even more ques­tions
• Has a cre­ative mind, and whose words clear­ly cap­ture the imag­i­na­tion of the read­er
• Loves to dig into data, charts, and dia­grams to tru­ly under­stand the sto­ry behind them
• Loves to com­bine the writ­ten word with visu­al rep­re­sen­ta­tions such as tables, graphs and charts
• Pays atten­tion to detail. The very last para­graph of this job vacan­cy has very impor­tant infor­ma­tion. Be sure you read it twice before apply­ing.

This said, the ide­al can­di­date would also have the fol­low­ing skills.
• Excel­lent over­all (Eng­lish) writ­ing skills in a num­ber of dif­fer­ent styles/tones
• Impec­ca­ble spelling and gram­mar
• A deep under­stand­ing of con­sumers and what moti­vates them online
• Great research, orga­ni­za­tion­al, and learn­ing skills
• Able to gen­er­ate tables, charts and tables to show­case a product’s (or service’s) unique sell­ing points
• Famil­iar­i­ty with key­word place­ment and oth­er SEO best prac­tices
• Some expe­ri­ence with online mar­ket­ing and lead gen­er­a­tion
• Enough expe­ri­ence in Pow­er­Point to be able to make slides that cap­ture title, image and cap­tions

Skills not required, but that get bonus points (any of them count):
The job we have in mind may not require these skills, but they sure come in handy around here.
1. Graph­ic Design/Layouts: We already have Illus­tra­tor and Pho­to­shop experts, but if you can com­mu­ni­cate and select images you need, to com­plete your Pow­er­Point, selec­tor guide or brochure.
2. Word­Press and Blog­ging: Though we have oth­er online sys­tems you will need to learn, we also use Word­Press. So, if you know how to nav­i­gate Word­Press, you’ll be 2 steps ahead of the game. Do you cur­rent­ly have your own blog? Brag to us and show it off!

There is no need to send your CV unless it looks awe­some and you want to impress us with how it looks. Oth­er­wise, we will use your LinkedIn pro­file (bet­ter make sure it is com­plete!).

Instead, can­di­dates wish­ing to apply are request­ed to send an email to hr@caplinq.com that includes:
1. A link to your LinkedIn pro­file.
2. A one-page, per­son­al cov­er let­ter

Let me repeat that last part in a dif­fer­ent way… We are look­ing for peo­ple who stand out from the crowd with a well-writ­ten, enthu­si­as­tic one-page let­ter telling us why this posi­tion speaks to you and what you could bring to the team.

If all you do is send a CV (we told you not to), and no cov­er let­ter your appli­ca­tion will be dis­card­ed with­out even being read.

About Chris Perabo

Chris is an energetic and enthusiastic engineer and entrepreneur. He is always interested in taking highly technical subjects and distilling these to their essence so that even the layman can understand. He loves to get into the technical details of an issue and then understand how it can be useful for specific customers and applications. Chris is currently the Director of Business Development at CAPLINQ.