Ok, the title may sound a little wacky, but it’s really quite true. We’re looking for that special someone that has not one, but two unique skills – amazing content writing ability with the art of boiling that same information down into a PowerPoint presentation.
As a specialty chemicals and plastics supplier, the products we deal with are really, really cool. The problem is, no one knows this. If you read the name “Epoxy Molding Compound”, you think “Boring!”. But what if I told you that these compounds are used to make semiconductor chips that power your smartphone, and used to make explosion proof casings that have saved thousands of lives or can be used to create LEDs that provide enough light to light up an entire house for the price of a single bulb.
Every product and service CAPLINQ offers has an amazing story behind it, and we are looking for the person who wants to dig in and find it and then tell the world about it. We’re looking for someone who can tell the story two ways: first through a compelling and well written story and then also translate this complex text into compelling PowerPoint slides that our sales people can bring to their customers.
So, what will you be doing?
Roughly 25% of the role will be in market research and discovery where you will be scouring Google looking for inspiration and understanding how our products and services fit into the market place. 75% of your time will be spent creating compelling content: from compelling product and category descriptions to blog articles to Selector Guides and PowerPoint presentations highlighting the unique selling point of our products or services.
The position and responsibility will grow along with you. As a small, but growing company, the role will be exciting for you if you like working in a small team and having a lot of freedom to define your roles and responsibilities.
Broadly speaking, we currently have four major areas that have been identified by management as priorities for the coming fiscal year.
1. Market Research & Competitive Benchmarking
How ridiculous would it sound to tell the world that we have invented a device that combines a phone, internet and music player into a single device? Anyone smartphone owner would immediately recognize that there is nothing new and would look for the devices unique advantages over what they already have. Similarly, your research would explore the competitive landscape to understand what unique properties our products offer compared to what already exists in the marketplace.
Examples of activities:
• Willingness to learn the technical specifications of each product and service we offer
• Research and document the marketplace of customers, suppliers and competitors
• Distill your findings into summaries, conclusions and recommendations
• Document summary reports and PowerPoint presentations of your findings
2. Blog writing, webpage writing, content marketing writer
In our industry, blogging works. We have new products, new releases and things to tell about our products. You will work with our researchers, scientists and engineers to translate stories into blogs. As a content marketing writer, you know that the key to good SEO is to write valuable, original, well-written content while keeping the idea of keywords, back-links and best SEO practices in the back of your mind.
Examples of activities:
• Identifying good blog topics centered around the products and services we want to promote
• Researching the topic to identify the unique angle and core message you want to deliver
• Writing compelling stories that incorporate the core message
• We would love to be able to publish a minimum of two (300–500 word) blog posts per week
3. Writing product and service descriptions
All of our products have a story to tell. What problems do our products and services solve? What are their unique selling points? How are our products used in the marketplace by our customers? You will work with our suppliers and their R&D teams to uncover the latest products and services they are working. This will allow you to deliver fresh content online and in product literature.
Examples of activities:
• Meet with engineers and research staff locally and via conference call
• Attend R&D meetings to learn and understand what each researcher is working on
• Write the content of the product’s description in datasheets, including tables
• Provide the content for the online product, category and service description
4. Marketing Communication Material
We have a lot of different touchpoints, both online and offline, where our customers come in contact with our products. We want you to be the person who generates content for these touchpoints. Blogs and online content has been discussed, but we are also looking to make marketing emails, newsletters, PowerPoint presentations, product selector guides, brochures, infographics, and flyers. How much of your talent can you bring to these tasks?
Examples of activities:
• Meet with management to determine the best marketing materials we should invest time into
• Write email marketing copy and newsletters to keep customers aware of “coming attractions”
• Work with our graphic designers to write copy and generate content for selector guides, brochures
• Compile PowerPoint presentations with titles, images & captions to give to sales people
DESIRED SKILLS AND EXPERIENCE
What mindset do you require?
Skills can be learned. Mindsets, though they can be learned too, are more often a part of who you are. We value the mindset at least if not more than either experience or hard skills.
1. Curiosity – We want a person who is curious, and rarely satisfied with the first answer. If you find something that doesn’t agree with what you already think, then we want someone who wants to know why.
2. Courage – Bosses make mistakes and colleagues aren’t always fair. That’s life. We’re looking for someone who may be afraid to confront these issues, but does it anyways.
3. Data-driven – Our culture encourages and rewards decisions that are made with data as opposed to seniority, intuition or personal experience.
4. Continuous Improvement – People and processes can always get better. We’re looking for someone who questions every process to see if there’s not room for improvement.
What skills do you require?
Before we talk about hard skills, the ideal candidate would be one who:
• Asks questions, then asks more questions, then asks even more questions
• Has a creative mind, and whose words clearly capture the imagination of the reader
• Loves to dig into data, charts, and diagrams to truly understand the story behind them
• Loves to combine the written word with visual representations such as tables, graphs and charts
• Pays attention to detail. The very last paragraph of this job vacancy has very important information. Be sure you read it twice before applying.
This said, the ideal candidate would also have the following skills.
• Excellent overall (English) writing skills in a number of different styles/tones
• Impeccable spelling and grammar
• A deep understanding of consumers and what motivates them online
• Great research, organizational, and learning skills
• Able to generate tables, charts and tables to showcase a product’s (or service’s) unique selling points
• Familiarity with keyword placement and other SEO best practices
• Some experience with online marketing and lead generation
• Enough experience in PowerPoint to be able to make slides that capture title, image and captions
Skills not required, but that get bonus points (any of them count):
The job we have in mind may not require these skills, but they sure come in handy around here.
1. Graphic Design/Layouts: We already have Illustrator and Photoshop experts, but if you can communicate and select images you need, to complete your PowerPoint, selector guide or brochure.
2. WordPress and Blogging: Though we have other online systems you will need to learn, we also use WordPress. So, if you know how to navigate WordPress, you’ll be 2 steps ahead of the game. Do you currently have your own blog? Brag to us and show it off!
There is no need to send your CV unless it looks awesome and you want to impress us with how it looks. Otherwise, we will use your LinkedIn profile (better make sure it is complete!).
Instead, candidates wishing to apply are requested to send an email to firstname.lastname@example.org that includes:
1. A link to your LinkedIn profile.
2. A one-page, personal cover letter
Let me repeat that last part in a different way… We are looking for people who stand out from the crowd with a well-written, enthusiastic one-page letter telling us why this position speaks to you and what you could bring to the team.
If all you do is send a CV (we told you not to), and no cover letter your application will be discarded without even being read.