Sales Applications Engineer — Career Path to Thailand Country Sales Manager Rockstar

Web­site caplinq CAPLINQ Thai­land Co., Ltd.

Spe­cial­ty Chem­i­cals, Adhe­sives & Plastics

THE NO-NONSENSE SUMMARY: This posi­tion is intend­ed for tech­ni­cal­ly strong sales engi­neer­ing pro­fes­sion­als who love to work with engi­neers from oth­er high-tech com­pa­nies to solve their man­u­fac­tur­ing chal­lenges using adhe­sives, chem­i­cals, and plas­tics. Report­ing to the Region­al Sales Man­ag­er, this posi­tion is meant for engi­neer­ing pro­fes­sion­als with 3 — 10 years of expe­ri­ence in any relat­ed engi­neer­ing field. Be sure to read to the end of the descrip­tion to be sure you don’t miss an impor­tant detail.

Yes, you read that right – we’re look­ing for a ROCKSTAR. If the title sounds uncon­ven­tion­al, it’s because CAPLINQ is too. We’re look­ing for that spe­cial some­one who has not one, but two com­ple­men­tary skills – the amaz­ing abil­i­ty to grasp and explain tech­ni­cal con­cepts and the abil­i­ty to man­age mul­ti­ple projects simultaneously. 

Let me come right out and say that we wel­come Sales Engi­neer­ing pro­fes­sion­als from any relat­ed field with 3–5 years of expe­ri­ence who are inter­est­ed in prov­ing them­selves as Sales Engi­neer­ing pro­fes­sion­als before being pro­mot­ed to the Coun­try Sales Man­ag­er role. At the same time, if you have 5–8+ years of expe­ri­ence and think you are ready to han­dle the Coun­try Sales Man­ag­er role imme­di­ate­ly — then you are also wel­come to apply. Salary and ben­e­fits will be com­men­su­rate with expe­ri­ence and skill set.

Our cus­tomers don’t respond to old-fash­ioned sales pitch­es, and the term “Appli­ca­tions Engi­neer” bet­ter describes the work you’ll be doing than sales. Though the title will be “Sales Engi­neer”, this title refers more to your abil­i­ty to close sales based on your tech­ni­cal knowl­edge and cus­tomer sup­port. There will be lit­tle prospect­ing, and there will be no aggres­sive sales tac­tics or cold-call­ing involved. Your leads and projects will most­ly all come to you and it will be your respon­si­bil­i­ty to ser­vice, sup­port, and coor­di­nate a very diverse range of activ­i­ties and requests.

You will be suc­cess­ful in this posi­tion if you love div­ing into the tech­ni­cal details of our many prod­ucts and help­ing cus­tomers under­stand how to select and use the right prod­ucts for their appli­ca­tions. If you con­sid­er your­self more some­one who wants to help the cus­tomer than a pushy sales­man — keep reading

As a fast-grow­ing multi­na­tion­al, our prod­ucts and ser­vices have found a sweet spot in the mar­ket. Our mar­ket­ing and devel­op­ment teams have cre­at­ed prod­ucts and con­tent that attract new multi­na­tion­al cus­tomers and now we’re look­ing for that spe­cial rock­star that is able to sell and sup­port them in the region.

Do you describe your­self as a proac­tive, super-orga­nized, enthu­si­as­tic, mul­ti­task­ing rock­star that likes to work with engi­neers on the tech­nolo­gies that will shape the next 20 years? Our cus­tomers are main­ly Amer­i­can and Euro­pean multi­na­tion­al man­u­fac­tur­ers in the Semi­con­duc­tor, eMo­bil­i­ty, Renew­able Ener­gy and Elec­tron­ics Assem­bly indus­tries, look­ing to define the next gen­er­a­tion 5G chips, elec­tric vehi­cles, bat­ter­ies, fuel cells, and major infra­struc­ture redesigns. Our cus­tomers will rely on you to rec­om­mend and sup­port projects with epox­ies, alloys, adhe­sives, ther­mal inter­face mate­ri­als, con­duc­tive plas­tics, and ion-exchange mem­branes. Cool, right?

Does this type of work inspire and moti­vate you? Then I encour­age you to read on. If on the oth­er hand, you’re already exhaust­ed read­ing this, I rec­om­mend you take a nap and check out anoth­er job post.

So, what will you be doing?
The posi­tion and respon­si­bil­i­ty will grow along with you. As a small, but fast-grow­ing com­pa­ny, the role will be excit­ing for you if you like work­ing in a small team and hav­ing a lot of free­dom to define your roles and respon­si­bil­i­ties. No two days will like­ly be the same.

Broad­ly speak­ing, your work will revolve around the fol­low­ing three activities:

1. Sales Appli­ca­tions Engi­neer (about 45% of your time)

You will inher­it an exist­ing cus­tomer base of projects and prod­ucts and new leads will come in from our tick­et­ing sys­tem (which will pre-screen them). You will be respon­si­ble to help cus­tomers to select prod­ucts as well as the appli­ca­tion meth­ods to use them successfully.

Exam­ples of activities:

  • Reply to tick­et inquiries and send detailed emails to cus­tomers with prod­uct and appli­ca­tion data
  • Work with Mar­ket­ing to research and rec­om­mend prod­ucts for cus­tomers’ applications
  • Work with Appli­ca­tion Engi­neer­ing to sup­port cus­tomer projects with sam­ples, data and test results
  • Put togeth­er Pow­er­Point and sales pre­sen­ta­tions high­light­ing prod­uct fea­tures and applications

2. Project Man­age­ment (about 40% of your time)

Since the sales cycle is long (approx. 2 years), you will be respon­si­ble for approx. 60 — 80 projects big and small all at var­i­ous stages of devel­op­ment. You will need to pri­or­i­tize the most impor­tant ones on a week­ly basis to make sure each has a sta­tus and next action items to keep the projects mov­ing forward. 

Exam­ples of activities:

  • Update CRM week­ly to include cur­rent sta­tus and “Next Action Items” for your­self & team members
  • Call cus­tomers to make sure they have what they need to move forward
  • Call sup­pli­ers to update them on cur­rent projects and inform them of any­thing you need from them 
  • Send month­ly sum­ma­ry reports to sup­pli­ers and review sta­tus and next action item

3. Out­side Sales Engi­neer (about 15% of your time)

About 4–5 days per month you will trav­el to cus­tomers to give demos, make pre­sen­ta­tions and gen­er­al­ly fol­low up on projects and ini­ti­ate new ones. You will have face-to-face meet­ings with the engi­neers, pur­chasers, and project man­agers who use our prod­ucts and expect tech­ni­cal sup­port and follow-up.

Exam­ples of activities:

  • Arrange meet­ings with cus­tomers to review exist­ing and ini­ti­ate new projects
  • Line tri­als of our prod­ucts where you will be test­ing along­side the engineers
  • Meet­ing with pur­chas­ing man­agers to dis­cuss our prod­uct offerings
  • Gen­er­al­ly, main­tain a rela­tion­ship with the cus­tomers by being avail­able and supportive


What mind­set do you require?
Skills can be learned. Mind­sets, though they can be learned too, are more often a part of who you are. We val­ue the mind­set at least, if not more than either expe­ri­ence or hard skills.

  1. Tech­ni­cal­ly Curi­ous – Our prod­ucts are chem­i­cals, adhe­sives & plas­tics that can be bor­ing unless you love dig­ging into details that solve com­plex appli­ca­tion prob­lems. You will be very suc­cess­ful if you love to dive into the prod­ucts and appli­ca­tions your cus­tomers are work­ing on to under­stand what prob­lems they are try­ing to solve and how our prod­ucts can help them solve them. 
  2. Per­son­al Devel­op­ment & Con­tin­u­ous Improve­ment – Peo­ple and process­es can always get bet­ter. We’re look­ing for some­one who ques­tions every process to see if there’s no room for improve­ment. Like­wise, there are oppor­tu­ni­ties for advance­ment if you want to be more than just a sales engi­neer and can prove you can learn.
  3. Inde­pen­dent Learn­er – Our Euro­pean teams will teach & train you tech­ni­cal­ly, but part of the train­ing will be to watch videos and do inde­pen­dent study when time zones don’t over­lap. You will be suc­cess­ful if you love to learn independently.
  4. An Over-Deliv­er­er – Cus­tomers often send short emails for a prod­uct rec­om­men­da­tion. Instead of a one-line email reply with the prod­uct, you will be suc­cess­ful if you pre­fer to give them the prod­uct rec­om­men­da­tion, detailed rea­son for the choice of prod­uct, appli­ca­tion notes, TDS & SDS and links to oth­er prod­ucts that they might be inter­est­ed in. 

What skills do you NOT need?
Before we list the skills you do need, it is impor­tant that you know what skills or expe­ri­ence we do NOT require:

  • Detailed Prod­uct knowl­edge: Though it will be help­ful if you already have a back­ground in adhe­sives, chem­i­cals, & plas­tics, all will be taught on the job. Fur­ther­more, if you are curi­ous and an inde­pen­dent learn­er, you will be up to speed in no time.
  • Lots of work expe­ri­ence: This is meant to be a mid-lev­el posi­tion. CAPLINQ is dif­fer­ent. Too much expe­ri­ence and we need to actu­al­ly UNTRAIN bad habits from old school employ­ers. You will learn and train on the job. If the activ­i­ties described sound just the kind of work you want to do, but may not have enough expe­ri­ence, you are encour­aged to apply. Train­ing and coach­ing will be provided. 

What skills do you require?

There are very few hard skills that are required, but the ide­al can­di­date would be one who:

    • Has a tech­ni­cal degree or equiv­a­lent expe­ri­ence in Engi­neer­ing, or Bach­e­lor of Science
    • Has a pro­fes­sion­al lev­el of writ­ten and spo­ken Eng­lish — espe­cial­ly when reply­ing by email
    • Asks ques­tions, then asks more ques­tions, then asks even more questions
    • Is very orga­nized, and likes to have a place for every­thing and every­thing in its place
    • Is a strong plan­ner and orga­niz­er and thrives in get­ting things done 
    • Is a Google pow­er-user, for­ev­er ask­ing Google ques­tions for answers he/she doesn’t know 
  • Pays atten­tion to detail. The very last para­graph of this job vacan­cy has very impor­tant infor­ma­tion. Be sure you read it twice before applying.

Skills not required, but that get bonus points (any of them count):

The job we have in mind may not require these skills, but they will give you a head’s start:

  1. An Engi­neer­ing Degree: You do not need to be an engi­neer, but our prod­ucts are by nature tech­ni­cal, so you will need to be able to grasp the con­cepts. If you want to learn, we’re able to teach.
  2. Project man­age­ment expe­ri­ence: You will need to man­age mul­ti­ple projects simul­ta­ne­ous­ly. This means report­ing inter­nal­ly as well as exter­nal­ly to both cus­tomers and sup­pli­ers. Strong project man­age­ment skills will help you enormously.
  3. Pre­sen­ta­tion skills: You will be pre­sent­ing all the time, be it inter­nal­ly or to cus­tomers or sup­pli­ers. If you are com­fort­able in front of a pub­lic audi­ence you will be able to use those skills here.


  1. Col­lab­o­rate with out­stand­ing peo­ple: We hire only the best. Our stan­dards are high and our employ­ees enjoy work­ing along­side oth­er high achievers.
  2. Sales engi­neers receive com­mis­sions on sales
  3. Make an imme­di­ate impact: New employ­ees can expect to be giv­en real respon­si­bil­i­ty for the growth of the com­pa­ny. You are empow­ered to per­form as soon as you join the team!
  4. Gain well-round­ed expe­ri­ence: CAPLINQ offers a diverse and dynam­ic envi­ron­ment where you will get the chance to work direct­ly with exec­u­tives and devel­op exper­tise across mul­ti­ple areas of the business.

There is no need to send your CV unless it looks awe­some and you want to impress us with how it looks. Oth­er­wise, we will use your LinkedIn pro­file (bet­ter make sure it is complete!). 

Instead, can­di­dates wish­ing to apply are request­ed to send an email to that includes:

  • A link to your LinkedIn pro­file (not a CV)
  • A one-page, per­son­al cov­er letter

Let me repeat that last part in a dif­fer­ent way… We are look­ing for peo­ple who stand out from the crowd with a well-writ­ten, enthu­si­as­tic one-page let­ter telling us why this posi­tion speaks to you and what you could bring to the team. 

If all you do is send a CV (we told you not to), and no cov­er let­ter your appli­ca­tion will be dis­card­ed with­out even being read.

To apply for this job email your details to

About Chris Perabo

Chris is an energetic and enthusiastic engineer and entrepreneur. He is always interested in taking highly technical subjects and distilling these to their essence so that even the layman can understand. He loves to get into the technical details of an issue and then understand how it can be useful for specific customers and applications. Chris is currently the Director of Business Development at CAPLINQ.