Order Fulfillment Service Europe: A European presence without a European entity

For­eign sup­pli­ers under­stand why order ful­fill­ment is still con­sid­ered a core com­pe­ten­cy of sup­ply chain suc­cess. We are in the age of the inter­net, when sup­pli­ers can talk direct­ly with cus­tomers via email, Skype and online con­fer­ences. Order ful­fill­ment is often the miss­ing link in being able to serve cus­tomers glob­al­ly from anywhere.

How to deliver orders to Europe?

There are text­book def­i­n­i­tions for order ful­fill­ment that refer to meet­ing deliv­ery per­for­mance. What most peo­ple mean and need, how­ev­er, is a more basic definition. 

How do I get my orders from my fac­to­ry to my cus­tomers in Europe? CAPLINQ is spe­cial­ized in spe­cial­ty chem­i­cals and plas­tics, so I will use this for an exam­ple. You may have some sur­face treat­ment spray, per­chlo­ric acid, or any oth­er spe­cial­ty chem­i­cal to your cus­tomer in Ger­many. Great, right? Yeah, but.…

Yeah, but…” comes when you real­ize that you can’t fill your cus­tomer’s order, or at least not as sim­ply as you had orig­i­nal­ly imag­ined. To phys­i­cal­ly get your prod­uct from the USA, Japan, Korea or India to Europe means you’ll have to phys­i­cal­ly arrange to ship it. You need to arrange the paper­work for the com­mer­cial invoic­es. You need to deal with the tax­es and duty of the import into Europe. Oh yeah, and don’t for­get about the dan­ger­ous goods or oth­er legal and envi­ron­men­tal con­sid­er­a­tions just to be able to fill your order into Europe.

Text­book def­i­n­i­tions for order ful­fill­ment refer to meet­ing deliv­ery per­for­mance. Most peo­ple mean and need is a more basic def­i­n­i­tion. How can I get my orders from my fac­to­ry to my cus­tomers in Europe?

CAPLINQ Order Fulfillment takes the pain out European orders

Many small com­pa­nies just throw up their hands, tell their cus­tomers to pick up their goods using their own car­ri­er and essen­tial­ly say, “Good luck!” This may work most of the time, but it is nei­ther cus­tomer friend­ly, nor an effi­cient means of order fulfillment.

Alter­na­tive­ly, oth­er cus­tomers turn over their entire order ful­fill­ment ser­vice to a freight for­warder com­pa­ny such as DHL, UPS or FedEx. Don’t do this. Cus­tomers who do so lose the cus­tomer con­tact and mon­ey is wast­ed on logis­tics. Fur­ther­more, cus­tomers pay too much mon­ey in duties and unnec­es­sary charges. For­eign sup­pli­ers should focus on their customers.

CAPLIN­Q’s order ful­fill­ment ser­vice for Europe gives your com­pa­ny a dis­tinct­ly Euro­pean pres­ence and puts you on a lev­el play­ing field with Euro­pean sup­pli­ers with­out the has­sle and expense of set­ting up a Euro­pean com­pa­ny. It allows you to deliv­er orders to cus­tomers in Europe with­out hav­ing to have an office in Europe.

There is a lot more to CAPLIN­Q’s order ful­fill­ment ser­vice than sim­ply a logis­tics sup­ply chain into Europe. Logis­tics and sup­ply chain ser­vices are impor­tant ele­ments. CAPLIN­Q’s order ful­fill­ment ser­vice is more about mak­ing your com­pa­ny look, act and feel like a Euro­pean company.

CAPLINQ’S Order Fulfillment offers Just-in-Time Delivery

CAPLINQ has cut­ting edge logis­tics and dis­tri­b­u­tion sys­tems. These sys­tems allow us to ship, cus­tom-clear and deliv­er prod­ucts to your cus­tomers cheap­er and faster than either you or your cus­tomer could do.

Final­ly, beyond sim­ply sup­ply chain mon­i­tor­ing soft­ware, CAPLINQ employs state-of-the-art tech­nol­o­gy to mon­i­tor and track stock lev­els and sales activ­i­ty. Month­ly reports let you know exact­ly how much of each prod­uct is sold, what the month­ly usage of each prod­uct type is and how long each prod­uct has been on stock.

Your inventory is considered a local safety stock

Sup­pli­ers that use our order ful­fill­ment ser­vice enjoy offer­ing their cus­tomers a local stock. With 75% of cus­tomers with­in a 24 hour dri­ve and 99% of cus­tomers with­in a 3 day dri­ve, cus­tomers con­sid­er this a local safe­ty stock. Euro­pean cus­tomers like local stock.

On a level playing field with European suppliers

A ware­house out­side of Europe makes Euro­pean cus­tomers ner­vous. Stocks held local­ly in Europe puts for­eign sup­pli­ers on a lev­el play­ing fields with Euro­pean sup­pli­ers. For­eign sup­pli­ers with local stocks are local suppliers.


CAPLINQ is a spe­cial­ty chem­i­cals, plas­tics and prod­ucts com­pa­ny that spe­cial­izes in mak­ing for­eign com­pa­nies com­pete on a lev­el play­ing field with Euro­pean sup­pli­ers. With more than 300MT year­ly of chem­i­cals and plas­tics com­ing through Rot­ter­dam in the Nether­lands and a staff of engi­neers and tech­ni­cal rep­re­sen­ta­tives, CAPLINQ is a mod­ern-day mar­ket part­ner. Using dig­i­tal-age tools and the same legal tech­niques multi­na­tion­als use, we cre­ate a Euro­pean pres­ence for for­eign com­pa­nies with­out them requir­ing to set up a Euro­pean enti­ty through our order ful­fill­ment Europe ser­vice. For more infor­ma­tion vis­it us or con­tact us so we can explain the order ful­fill­ment ser­vice in more detail..

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