Technical Marketing services CAPLINQ

Private label sales: a new sales opportunity in Europe

Pri­vate label sales is a strong trend in con­sumer goods and have been grow­ing stronger every year. Now, it also has become a trend in busi­ness to busi­ness cat­e­gories.

That’s because engi­neers and pur­chas­ing man­agers are search­ing prod­ucts by ben­e­fits fea­tures, and appli­ca­tions. Simul­ta­ne­ous­ly, the indus­tries are devel­op­ing more prod­ucts with very par­tic­u­lar spec­i­fi­ca­tions.

What are private label sales?

Pri­vate label­ing is a prac­tice when man­u­fac­tur­ers make prod­ucts for oth­er busi­ness­es using their brand. This is often done when the sell­ing busi­ness brand is stronger than the man­u­fac­tur­ing com­pa­nies’ brand. Also, when the sell­ing com­pa­ny mar­kets and sells to the man­u­fac­tur­ing company’s tar­get audi­ence. There­fore, the sell­ing com­pa­ny already knows the mar­ket and clients of that niche.

Private label sales success is a combination of niche products and niche marketing

Pri­vate-label mar­ket­ing can help you gen­er­ate quick sales, espe­cial­ly when focused on the right niche mar­ket and audi­ence.

As engi­neers become more spe­cif­ic in their demands and there­fore man­u­fac­tur­ers become more niche in their prod­uct offer­ing, this cre­ates niche mar­kets.

And now, the inter­net made eas­i­er to find these spe­cif­ic nich­es of both prod­ucts and cus­tomers and sell­ing com­pa­nies in these mar­kets are enjoy­ing the ben­e­fits of mar­ket­ing and sell­ing these prod­ucts under their own pri­vate label.

So, by using a pri­vate label, you can posi­tion your prod­ucts for dif­fer­ent and new mar­kets indus­tries.

CAPLINQ Technical Marketing and Private Label Sales

After sell­ing spe­cial­ty chem­i­cals and plas­tics world­wide for sev­er­al years, CAPLINQ has built a strong brand. Our web­site has been an online des­ti­na­tion for spe­cial­ty chem­i­cals for more than 15 years. Thus, we are proud to say that cus­tomers trust our prod­ucts and know that every­thing we offer is high qual­i­ty.

Our web­site has been an online des­ti­na­tion for spe­cial­ty chem­i­cals for more than 15 years. Thus, cus­tomers trust our prod­ucts and know that every­thing we offer is high qual­i­ty.

Indus­try pro­fes­sion­als rec­og­nize and trust CAPLINQ-brand­ed prod­ucts, and Google rec­og­nizes CAPLINQ as an author­i­ty in spe­cial­ty chem­i­cals and plas­tics with the focus in the Euro­pean mar­ket.

For this rea­son, our Tech­ni­cal Mar­ket­ing team works to keep our cus­tomers informed of all the prod­ucts, fea­tures and appli­ca­tions of all prod­ucts. At the same time, we keep our prod­ucts pages with good SEO.

By pri­vate label­ing your prod­ucts under CAPLINQ’s brand you can take advan­tage of cre­at­ing your busi­ness a new sales chan­nels, prod­uct posi­tion­ing and covert sales and mar­ket­ing oper­a­tions.

Please vis­it us at www.caplinq.com to learn more about our Pri­vate label sales ser­vice and Tech­ni­cal Mar­ket­ing. If you have any oth­er ques­tions about how CAPLINQ can help you to have pri­vate label sales please don’t hes­i­tate to con­tact us.

About Chris Perabo

Chris is an energetic and enthusiastic engineer and entrepreneur. He is always interested in taking highly technical subjects and distilling these to their essence so that even the layman can understand. He loves to get into the technical details of an issue and then understand how it can be useful for specific customers and applications. Chris is currently the Director of Business Development at CAPLINQ.

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