Technical Marketing services CAPLINQ

Technical Marketing services translate high technical into visuals

More than 85% of the con­sumers use the web to find the prod­uct that meets all their require­ments. But in a busi­ness envi­ron­ment, the major­i­ty of cus­tomers are man­agers and engi­neers and con­tent mar­ket­ing is just more than a word for the techie clients.

They search the web for prod­ucts, relat­ed data, spec­i­fi­ca­tions, and a bit of com­par­a­tive infor­ma­tion. Also, they can even spend hours and days with the research so that they get the best prod­uct details to solve their busi­ness needs.

What kind of technical marketing works efficiently?

The prod­uct ori­ent­ed infor­ma­tion along with the effec­tive con­tent mar­ket­ing tools works effi­cient­ly to reach the poten­tial cus­tomers.

There is one spe­cif­ic prod­uct page or one spe­cif­ic type of prod­uct spec­i­fi­ca­tion page that will work the best. Apart from the main page, there are var­i­ous com­bi­na­tions of con­tent mar­ket­ing that CAPLINQ pro­vides. So, you can have your prod­ucts online with all the infor­ma­tion impor­tant to your cus­tomer:

    • Prod­uct ori­ent­ed arti­cles and blogs
    • Cat­e­go­ry pages
    • Tech­ni­cal Datasheets
    • Tech­ni­cal brochures

Each page has its own impor­tance but the com­bi­na­tion of infor­ma­tion from all these pages gains cus­tomers con­fi­dence on your prod­ucts. The prod­ucts or the cat­e­go­ry page is tak­en as the cor­ner­stone page, which estab­lish­es the image of your prod­uct and the busi­ness.

And, with blog arti­cles, forums, and social media pages you can inter­act with your cus­tomers about the fea­tures and ben­e­fits of your prod­ucts.

How to market your technical products?

When a con­sumer search­es for a prod­uct online, they also need to see data and spec­i­fi­ca­tions regard­ing the prod­uct. The tech­ni­cal data is essen­tial to help the cus­tomer make his deci­sion.

But, some­times hav­ing all the con­tent and data about your prod­uct isn’t enough. You also need images and visu­als to show­case your prod­uct, you also need a plat­form (web­site, blog, print­ed mate­r­i­al…) and, most impor­tant­ly, you need to know your audi­ence.

CAPLINQ’s tech­ni­cal mar­ket­ing ser­vices focus on cre­at­ing the con­tent along with the data and tech­ni­cal aspects that will bring your prod­ucts to your customer’s atten­tion.

Our Tech­ni­cal Mar­ket­ing ser­vice can help not only cre­at­ing con­tent and design­ing images but also devel­op­ing a mar­ket­ing strat­e­gy.

Our con­tent mar­ket­ing ser­vices also include:

      • Cus­tomized Blog Arti­cles
      • Tech­ni­cal Data Sheets
      • 3d Illus­tra­tions
      • Pow­er­Point Pre­sen­ta­tions
      • Web­site page to show­case your prod­ucts

CAPLINQ also offers ser­vices like Pri­vate Label Sales, Online Chem­i­cal Por­tal and Online Sales Plat­form for a com­plete Tech­ni­cal Mar­ket­ing assis­tance.

To learn more regard­ing the ser­vices pro­vid­ed by CAPLINQ’s tech­ni­cal mar­ket­ing for reach­ing the poten­tial cus­tomers, vis­it www.caplinq.com. You can also con­tact us if you have ques­tions regard­ing CAPLINQ Ser­vices.

About Chris Perabo

Chris is an energetic and enthusiastic engineer and entrepreneur. He is always interested in taking highly technical subjects and distilling these to their essence so that even the layman can understand. He loves to get into the technical details of an issue and then understand how it can be useful for specific customers and applications. Chris is currently the Director of Business Development at CAPLINQ.

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