Because together we can achieve so much more
What do get when you combine the talents of the world's most innovative manufacturers with CAPLINQ's specialized sales team and network of industries?
Success. CAPLINQ is a manufacturer and distributor of specialty chemicals, adhesives and plastics, but is also proud to partner with specialty manufacturers that are best-in-class in the products they manufacture. These manufacturers offer niche, innovative solutions that complement our own product categories and markets.
Innovative products require innovative partners
Exactly because these manufacturers' products are so innovative, these manufacturers know they cannot rely on traditional sales and distribution channels. Instead, these manufacturers understand that CAPLINQ's tools and platforms allow them to engage with new customers and opportunities that they couldn't do otherwise.
Specialized partners for specialized products
Neither CAPLINQ, nor its manufacturing partners want their products to simply be added to the list of products offered for distribution. They want and expect that their market partners will actively engage customers and promote the unique selling proposition their products have to offer. This is a resource-intensive undertaking and as such, CAPLINQ is very selective in the manufacturers it works with.
Below is the select list of manufacturers that CAPLINQ has chosen to work with. Are you interested in having CAPLINQ as your market partner? Get in touch to talk to a member of our team
Market Channel Partner of Specialty Manufacturers
- Honeywell Electronics Materials
- Ionomr Innovations, Inc.
- Aculon, Inc.
- Designer Molecules, Inc. (DMI)
- ANK Gabon
Technical marketing is content marketing targeted to engineers
Technical content is written for engineers and purchasing managers who are looking for valuable and relevant technical content to help make purchasing decisions.
We have all heard that more than 85% of consumers use the internet to find a product that meet their needs. But in a business-to-business environment, we sometimes forget that engineers and purchasing managers are consumers too. Engineers and purchasing managers likewise scour the internet in search of technical information to solve their business needs. And when they go looking, you'll want your products to be found.
Technical marketing is content SEO for engineers and Google
In this day and age, engineers and purchasing managers aren't "sold" products anymore. If your product doesn't fill a specific need, then there is no point in trying to sell it to the purchasing manager. Instead, when the purchasing manager goes "looking" for solutions to his challenges, this is when you want your product to stand out and be found.
How to market technical products
When purchasing managers go looking online for solutions, they are looking for specific product specifications, they are looking for data, they are looking for comparative information. Engineers have often already spent hours or even days researching a particular product before reaching out to potential suppliers. This is the information you want to be sure is available to them when they look.
What kind of technical content works best?
There is rarely one specific page, or one specific type of content that works best. What works best however, are combinations of several types of content. CAPLINQ understands this and is an expert in creating content in the form of:
- Product category pages
- Detailed product pages with product specifications
- Technical blog articles
- Technical datasheets
- Technical brochures and selector guides
Each of these work on their own, but the combination of these reinforces engineers' confidence in your products.
Some content such as product, category pages and technical datasheets are considered "cornerstone content" and estabilish credibility for your product and business. Others, such as blogs, forums and social media increase traﬃc to these pages, giving you the opportunity to speak directly to your potential customers about the beneﬁts your product can give them and to ultimately develop better customer relationships.
What Services does CAPLINQ offer manufacturers?
CAPLINQ has four, distinct service products to help manufacturers grow their business. Each is independent of the others.
Frequently Asked Questions about CAPLINQ's Manufacturers and Markert Partners
So is this like Alibaba?
Not at all. We are not like Alibaba, nor do we ever want to be. Alibaba made its mark on the global marketplace by finding suppliers willing to advertise their products alongside all kinds of other cheap products. The products on our platform are quality products that serve a unique market need.
Why should I use CAPLINQ's technical marketing service?
The more relevant question is why wouldn't you? CAPLINQ will prepare all and launch high quality marketing material for as low as only €35/month! If you like the material (and you can look at any product page for an example) then you can continue to pay €35/month for as long as want to continue using our online sales platform portal. If you don't like it, you can stop, and keep all the marketing material created for you.