Private label sales offers manufacturers a new sales opportunities

Private label sales of products grew on average 35% in Europe in 2016. What's stopping you from having your product private labelled?

A strong trend in consumer goods has also become a trend in business to business categories. Technically savvy engineers and purchasing managers are becoming more adept at searching for products by product specifications, features, benefits and application. At the same time, manufacturers - looking to escape the trap of commoditization - are becoming more and more niche and specialized. The intersection of these trends results in a higher level of private label sales.

What are private label sales?

Private labeling is a practice when businesses make products for other businesses under their brand names. This is often done when the selling companies' brand name is stronger than the manufacturing companies' brand name and the selling company markets and sells to the manufacturing company's target audience.

Niche products + Niche marketing = Private label sales success

As purchasers and engineers become more specific in their demands and requirements and manufacturers become more niche in their product offering, this creates niche markets. Now that Google, Bing and Baidu have made it so much easier to find these specific niches of both products and customers - selling companies in these markets are reaping the benefits of marketing and selling these products under their own brand name.

CAPLINQ Technical Marketing and Private Label Sales

Customers have grown to trust the CAPLINQ brand name. Engineers and purchasing managers that see the CAPLINQ name on products they test and purchase are confident that the products have been thoroughly vetted. Decades of experience in the speciality chemicals and plastics industry have earned us the trust and respect of the industry. Our technical marketing service leverages that trust.

Learn more about CAPLINQ's Technical Marketing service

Advantages of selling your products under Private Label

Many manufacturers don't even realize it's possible to sell their products under private label. Learn the many reasons why private label sales makes sense for your business.

There are many reasons why it makes sense to private label products. Some of the major ones include:

• Find and enter new sales channels
• New product positioning
• Covert marketing and sales

Use private labeling to find new sales channels

By using a private label, you can position your products for different markets and different industries. A product that may be well-known in the pharmaceutical industry may find that its properties are very well suited to applications in the engineering materials industry.

Position existing products differently with private-labeled products

Some products may not command a high premium in some applications, but the same product, slightly different positioned may solve a much more valuable problem in a different industry or market. CAPLINQ's technical marketing team are experts in positioning products relative to their value in the market.

Use private label to explore covert sales and marketing tactics

Sometimes, it is difficult to promote your products broadly under your own brand name, for fear it might upset existing customers, alert the competition or otherwise send the wrong message. By private labeling your product, you can side-step these issues and operate with a clean slate from which you can market and promote your products.

CAPLINQ's technical marketing service leverages these private label advantages

By private labeling your products under CAPLINQ's brand you can take advantage of the new sales channels, product positioning and covert sales and marketing operations.

Learn more about CAPLINQ's Technical Marketing service