Specialty Chemicals, Adhesives & Plastics
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CAPLINQ is a digital-age market channel partner with a specific focus in specialty chemicals, adhesives and plastics. Unlike traditional distributors that buy products from their suppliers at a discount, or sales agents that receive a commission on sales of products, CAPLINQ acts as an extension of their suppliers' organization by using the tools and techniques that large multinationals use to service their customers. As such, CAPLINQ's customers have a European presence without having or requiring a European entity.
Caplinq has two distinct business models and as such, two distinct customer sets. On one hand, Caplinq acts as a "Channel Market Partner" for specialty chemicals companies looking to have a European presence whose customers are the suppliers themselves that pay to have Caplinq bring their products to the European market under their own brand name.
On the other hand, Caplinq is a manufacturer of specialty chemicals, adhesives and plastics that develops, manufactures, and markets niche, high-value products to customers of high-value products and services.
As an outsider, one is often tempted to say, "Oh, Caplinq is a one-stop-shop, agent, or distributor for companies wishing to sell in Europe," but nothing can be further from the truth. This model is antiquated and in the age of the internet, no longer serves our customers' needs. Old-fashioned distributors demand high margins and don't give their customers the level of service that they expect.
Contrary to this, our model targets specialty chemicals, adhesives and plastics companies whose customers' require technical sales and support to implement cutting-edge products into their manufacturing process. Our applications engineers work with customers to develop specialty products designed to solve specific manufacturing challenges.
Specialty chemicals and plastics also have very specific laws and regulations that concern the importation, storage, transportation, and use of them and Caplinq's supply chain managers are at home with all of them. Caplinq uses the same legal, logistics platform advantages that multinationals use - all to the benefit of our customers. Furthermore, we have engineers, marketers, and technical service representatives to round out the services for our customers.
In today's global economy, manufacturing has become a commodity. Great companies like Apple and Philips use subcontractors to manufacture the products they design. Gamma and Albert Hein are examples of companies that know their customers and private label products besides the A-label products they carry. Caplinq uses a similar business model.
Specializing still in specialty chemicals and plastics, Caplinq works with customers to research and develop products and then with manufacturers to manufacture these private label products under its own name. Brands like Linqstat and Linqsil have continued to gain customer acceptance and find new markets.
CAPLINQ is a crowdsource manufacturer, comprised mainly of engineers that work with customers to solve manufacturing problems. With extensive experience and networks in the manufacturing arena, we combine our in-house manufacturing expertise with those of other partner manufacturers to produce unique, cost-competitive products to meet our customers' high and wide-ranging expectations.
CAPLINQ works with specialty manufacturers who are best-in-class in their industry. Below is a list of our market partners. Each link takes you to a page that gives you more details about the manufacturer and the range of products they offer: