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CAPLINQ is an internet-age market partner. Unlike traditional distributors that buy products from their suppliers at a discount (typically 40% or more), or sales agents that receive a commission on sales of products, CAPLINQ acts as an extension of their suppliers' organization by using the tools and techniques that large multinationals use to service their customers in Europe. As such, CAPLINQ's customers have a European presence without having or requiring a European entity.
Caplinq has two distinct business models and as such, two distinct customer sets. On one hand, Caplinq acts as a "Market Partner" for small, specialty, foreign companies looking to have a European presence whose customers are the suppliers themselves that pay to have Caplinq bring their products to the European market under their own brand name.
On the other hand, Caplinq is a factory-less manufacturer of specialty plastics and chemicals that develops, manufactures, and markets niche, high-value products to European customers of high-value products and services.
As an outsider, one is often tempted to say, "Oh, Caplinq is a one-stop-shop, agent, or distributor for companies wishing to sell in Europe," but nothing can be further from the truth. This model is antiquated and in the age of the internet, no longer serves our customers' needs. Old-fashioned distributors demand high margins and don't give their customers the level of service that they expect.
Contrary to this, our model targets small, foreign companies that want to break into the European market but don't knowhow. By providing modular services, each one completely independent of the other, Caplinq helps customers establish a European presence without them ever having to establish a European entity.
Specialty chemicals and plastics have very specific laws and regulations in Europe that concern the importation, storage, transportation, and use of them and Caplinq's supply chain manager is at home with all of them. Caplinq uses the same legal, logistics platform advantages that multinationals use - all to the benefit of our customers. Furthermore, we have engineers, marketers, and technical service representatives to round out the services for our customers.
In today's global economy, manufacturing has become a commodity. Great companies like Apple and Philips use subcontractors to manufacture the products they design. Gamma and Albert Hein are examples of companies that know their customers and private label products besides the A-label products they carry. Caplinq uses a similar business model.
Specializing still in specialty chemicals and plastics, Caplinq works with customers to research and develop products and then with manufacturers to manufacture these private label products under its own name. Brands like Linqstat and Linqsil have continued to gain customer acceptance and find new markets.
CAPLINQ is a crowdsource manufacturer, comprised mainly of engineers that work with customers to solve manufacturing problems. With extensive experience and networks in the manufacturing arena, we combine our in-house manufacturing expertise with those of other partner manufacturers to produce unique, cost-competitive products to meet our customers' high and wide-ranging expectations.
CAPLINQ works with specialty manufacturers who are best-in-class in their industry. Below is a list of our market partners. Each link takes you to a page that gives you more details about the manufacturer and the range of products they offer: